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Meet the New Leader of the Life West Admissions Team

Dan Cardenas, newly appointed Executive Director of Admissions, has been a part of the Bay Area community for over two decades. He has spent the last 22 years in Northern California working at a number of private institutions. Dan has held positions as Campus President, Dean of Admissions, and Group Director, recruiting students for Business, Design, Engineering, and Commercial Arts programs. He has also served on the Economic Development Commission for the City of Fremont. In 2020, he was appointed by Fremont Mayor Lily Mei to the city Planning Commission. Dan holds a Bachelor in Sociology from UCLA, and received his MBA and MHRM from Keller Graduate School of Management. When asked why he decided to join the Life West team, he replied, “I’ve learned over the years that no matter where we are in our life, no matter what type of schedule we currently have, there is always a way to make a difference in somebody’s life.” He added, “I remember reading BJ Palmer’s quote that changed my outlook instantly: ‘You never know how far reaching something you may think, say or do today will affect the lives of millions tomorrow.’ Simply put, it was my calling to help grow and develop a profession that will produce Doctors of Chiropractic that will make a positive difference for millions of people in the years to come.”

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